April 8, 2008 
Institute (Tentative) Agenda

8 a.m. Registration / Networking

8:15 – 9 a.m.      Pre-Conference Seminar
"Taming the Crisis Communications Plan Monster" by Gerard Braud, Braud Communications

8:30 a.m. Registration/Networking

9:00 a.m. Welcome and Introductions
-- Antoinette Bernich, Strategic America, Central Iowa PRSA Chapter President
-- Beeline + Blue and Innova Ideas & Services, a Sigler Company, 2008 Event Sponsors

9:15 a.m.   Session One 
"Where Has All the Creativity Gone ... And How do We Get it Back?" by Judith Rich, Rich Relations – A Creativity Consultancy
*Sponsored by Pioneer-Hi-Bred International, Inc.

10 a.m.  40th Anniversary Recognition
Ferne Bonomi, APR, PRSA Fellow and long-standing Central Iowa PRSA Member

10:15 a.m.  40th Anniversary Tradeshow Reception
*Sponsored by Hanser & Associates

11:15 a.m.   Session Two 
"To Download a Podcast of this Presentation, go Online to..." by Dr. Dean Kruckeberg, APR, PRSA Fellow, Professor and Coordinator, Public Relations/Mass Communication/Journalism Division at the University of Northern Iowa

*Sponsored by PR Newswire

12:00 p.m.  Buffet Lunch

12:30 p.m.  Session Three/Keynote Presentation
"The Crisis in Crisis Communications" by Gerard Braud, Braud Communications
*Sponsored by Flynn Wright

1:30 p.m.    Ferne Bonomi and Dr. Henry Milam Scholarship Presentation

1:40 p.m.   Networking/Tradeshow
*Sponsored by Business Wire

1:50 p.m.   Session Four 
"Building Employee Engagement with Strategic Business Planning" by Elizabeth Pecsi, APR, Corporate Communications Manager with Unisys Corporation

*Sponsored by Two Rivers Marketing

2:40 p.m.    2008 PRSA Institute Concludes