Friday, September 3, 2010
"Is Your Ad Working?" Why research is critical to the success of your campaign
Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
September 23, 2010
11:30 a.m. - 1 p.m.



2010 Central Iowa Chapter of PRSA Board of Directors
July 2009-December 2010

Professional Development
Amelia Bentz
Iowa Heart Center
5880 University Ave Ste 206
West Des Moines, IA 50266
Office: (515) 633-3998
Fax: (515) 633-3959
e-mail: abentz@iowaheart.com
Accreditation Officer
Ronda Menke
Drake University
2507 University Ave, Meredith Hall
Des Moines, IA 50311
Office: (515) 271-3167
Fax: (515) 271-2798
e-mail: ronda.menke@drake.edu
Treasurer-Elect
Alexson Kane
Strategic America
1500 NW 118th St
Des Moines, IA 50325
Office: (515) 453-2000
e-mail: akane@strategicamerica.com
Membership
Andrea James
Love Scott & Associates
3737 Woodland Ave, Ste 510
West Des Moines, IA 50265
Office: (515) 223-1383
Fax: (515) 223-6538
e-mail: andrea@lovescott.com
Social Chair
Laura Sinnwell
Agribusiness Association of Iowa
900 Des Moines St
Des Moines, IA 50309
Office: (515) 262-8323
Fax: (515) 262-8960
e-mail: laura@agribiz.org
Delegate #2/Ethics
Leigh McGivern, APR
Des Moines Public Schools
901 Walnut St.
Des Moines, IA 50309
Office: (515) 242-7603
Fax: (515) 242-7579
e-mail: leigh.mcgivern@dmps.k12.ia.us
Accreditation Elect Officer
Christine Jensen, MBA
Pioneer Hi-Bred International, Inc.
PO Box 1000
Johnston, IA 50131-1000
Office: (515) 334-6564
Fax: (515) 270-4112
e-mail: chris.jensen@pioneer.com
Treasurer
Jarad Bernstein
Catch Fire Media
2102 High Street
Des Moines, IA 50312
Office: (515) 664-4660
e-mail: jbernstein@catchfiremedia.com
PR Officer
Daryl Andrews, APR
Nationwide Agribusiness
1100 Locust Street, DM-01-3000
Des Moines, IA 50391-3000
Office: (515) 508-3495
Fax: (515) 508-3154
e-mail: dandrew1@nationwide.com
President
Darin Leach, APR
USDA Rural Development
210 Walnut St, Room 873
Des Moines, IA 50309
Office: (515) 284-4747
Fax: (515) 284-4110
e-mail: Darin.Leach@ia.usda.gov
Professional Development
Erin Wendt
Blank Children`s Hospital
1200 Pleasant St
Des Moines, IA 50309
Office: (515) 241-5315
Fax: (515) 241-5127
e-mail: wendtea@ihs.org
Delegate #1
Erin Downs
Wells Fargo Home Mortgage, Inc.
1 Home Campus, MACX2301-01P
Des Moines, IA 50328-0001
Office: (515) 324-2096
Fax: (515) 324-2080
e-mail: erin.downs@wellsfargo.com
Student Chapter Liaison — Drake
Jane Keairns
The Principal Financial Group
711 High Street
Des Moines, IA 50392
Office: (515) 248-8089
Fax: (515) 246-5475
e-mail: keairns.jane@principal.com
Program Chair
Lisa Crandall
Innova Ideas and Services
516 3rd Street, Ste 200
Des Moines, IA 50309
Office: (515)697-7220
Fax: (515)697-7201
e-mail: Lisa.crandall@sigler.com
Job Network
Erica Turner
Hanser & Associates
4401 Westown Parkway
West Des Moines, IA 50266
Office: (515) 224-1086
Fax: (515) 224-0991
e-mail: erica@hanser.com
Secretary
Sara Wille
2507 NW North Park Dr.
Ankeny, IA 50023
Office: (515) 779-3685
e-mail: iawilles@msn.com
Awards Chair
C. Hanser, APR
Hanser & Associates
4401 Westown Pkwy, Ste 212
West Des Moines, IA 50266
Office: (515) 224-1086
Fax: (515) 224-0991
e-mail: ryan@hanser.com
President-Elect
Jeanine Mixdorf, APR
The Principal Financial Group
711 High Street
Des Moines, Iowa 50392
Office: (515) 235-5376
e-mail: mixdorf.jeanine@principal.com
Program Chair-Elect
Dawn Buzynski
Two Rivers Marketing
106 E 6th St
Des Moines, IA 50309
Office: (515) 557-2047
Fax: (515) 557-2001
e-mail: dawnb@2rm.com
Social Chair
Bonnie Harris
Simpson College
701 North C Street
Indianola, IA 50125
Office: (515)961-1608
e-mail: bonnie.harris@simpson.edu
Student Chapter Liaison — Iowa State
Emily Oliver
Iowa Credit Union League
1500 NW 118th St
Des Moines, IA 50325
Office: (515) 221-3015
Fax: (515) 221-3010
e-mail: emilyc@iowacreditunions.com
Student Chapter Liaison — Simpson
Jennifer Perry
Iowa Health-Des Moines
1200 Pleasant St
Des Moines, IA 50309
Office: (515) 241-5283
Fax: (515) 241-5339
e-mail: perryja@ihs.org
Past President/Scholarship Chair
Kelly Sankey, APR
The Principal Financial Group
711 High St
Des Moines, IA 50392
Office: (515) 248-3815
Fax: (515) 246-5475
e-mail: sankey.kelly@principal.com
Newsletter -- Committee Chair
Melany Stonewall
GuideOne Insurance
1111 Ashworth Rd
West Des Moines, IA 50265
Office: (515) 267-5437
Fax: (515) 267-2250
e-mail: mstonewall@guideone.com
Student Chapter Liaisons - Simspon College
Allison Hay
The Blood Center of Iowa
431 E Locust St
Des Moines, IA 50309
Office: (515) 309-4896
Fax: (515) 288-3770
e-mail: allison.hay@bloodcenterofiowa.org
Student Chapter Liaisons - Iowa State University
Jill Spiekerman-Carrothers, APR
Martin Williams
3321 N E 150th Ave
Cambridge, IA 50046
Office: (515)971-9613
Fax: (515)367-7500
e-mail: j.spiekerman@creativepr.com
Student Chapter Liaison - Drake
Claire Celsi
Public Relations Project
743 37th Street
Des Moines, IA 50312
Office: (515)554-6754
e-mail: claire.celsi@gmail.com