2012 PRSA Institute Agenda

Thursday, October 25, 2012

Iowa Methodist Medical Center, Education & Research Center
1415 Woodland Avenue
Des Moines, Iowa 50309
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Day Agenda

8:00 a.m. Registration and Breakfast, Sponsored by BusinessWire
Tradeshow, Sponsored by Beeline & Blue

8:30 a.m. Welcome
Emily Caropreso, Central Iowa PRSA President
 

8:45 a.m. The Business Case for Employee Engagement: Real ROI
Presenter: David Grossman, ABC, APR, Fellow PRSA
Founder and CEO, The Grossman Group
Sponsored by Strategic America

9:45 a.m. Break

10:00 a.m. Deepening Connections and Changing Perceptions
Presented by Rebecca L. Harris, Ph.D., Social Media Strategist,
General Motors 

11:00 a.m. Break

11:15 a.m. Smart Measurement for PR in the Digital Age
Presented by Shonali Burke, ABC
Vice President, Digital, MSL Group

12:15 p.m. Lunch and Awards Ceremony

12:45 p.m. Keynote presentation: The Communications Revolution That’s
Ours to Own
Presented by Barbara Iverson, President of Financial Services
Industry Practice, Weber Shandwick
Sponsored by DuPont Pioneer

2:15 p.m. Break

2:30 p.m. What’s Your Pink Slime: Understanding Risks, Preventing
Missteps and Managing a Crisis
Presented by Eileen Wixted
Principal, Wixted Inc.
Sponsored by Iowa School Public Relations Association

3:30 p.m. Closing Remarks