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Friday, September 3, 2010
"Is Your Ad Working?" Why research is critical to the success of your campaign
Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
September 23, 2010
11:30 a.m. - 1 p.m.


2010 Central Iowa PRSA Institute to be held October 29 

Get Ready for “Communication 2010: A Whole ‘Now’ World”
Gear up for communication in the “now” world by attending our annual PRSA Institute. Learn more about blending new communications tactics with tried-and-true strategies. Regardless of where you are in your career or the type of organization you work with, you’ll benefit from hearing from speakers, including:
  • Todd Defren is recognized globally as a public relations and social media innovator, thinker and lecturer.  He’s co-founder of SHIFT Communications (with offices in New York, Boston and San Francisco) and his agency embraces that approach that it’s not technology, it’s knowing how to enhance your company reputation.  His blog, PR-Squared.com, is routinely among the top 20.
  • Jennifer Windrum combines the attitude and power of social media to make a difference.  She recently launched a very personal and politically incorrect campaign called Where’s the Funding (WTF) for Lung Cancer?to chronicle her mom’s battle with lung cancer and increase awareness and funding.
  • A panel of local experts sharing successes and challenges of blending new and old communication strategies.
The Institute is being held Friday, Oct. 29, from 8 a.m. to 4 p.m. at the Methodist Education Center in Des Moines.
 
Registration opening soon!
If you’re interested in registering for the Institute, please contact Jeanine Mixdorf to be notified when the registration opens next week.
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