Institute - Agenda | Register | Sponsors
This year's Institute promises to pack a punch. With four idea-generating, problem-solving sessions, you'll be equipped with new perspectives as you head back to the office. Topics include handling crisis communications, social media, employee engagement and creativity.
We will also be celebrating our chapter's 40th anniversary during the event.
Mark your calendar and register right now.
| 2008 Central Iowa PRSA Institute |
| Date: April 08, 2008 |
| Time: 8 a.m. - 2:40 p.m. |
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Location:
Iowa Methodist Medical Center Education and Research Center
1415 Woodland Ave.
Des Moines, IA
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PRSA Institute Topics and Speaker Bios
Gerard Braud
Gerard Braud Communications, Sponsored by Flynn Wright
Topic(s):
Taming the Crisis Communications Plan Monster
Writing a crisis communications plan can be a daunting task. So how do you get started? Crisis communications expert Gerard Braud takes you through the process, whether you plan on tackling the task yourself or are getting ready to work with an agency.
In this presentation Braud will talk about how to determine what crisis scenarios the plan must cover. Secrets to developing a business case that will get you the funds you need, and the parts and pieces that make for an effective plan.
The Crisis in Crisis Communications - keynote luncheon address
History repeats itself with each new crisis, often with lethal consequences. Communications is slow, leaders are in denial of pending crises and the need for crisis communications plans, and communicators are confused about what a functional crisis communications plan should look like.
In this session attendees will discover the characteristics of leaders doomed for failure during a crisis. Braud will explore case studies from Hurricane Katrina to the latest news events. Braud will give insights to the secrets to building a crisis communications plan that is simple to use.
Biography:
Gerard Braud is recognized as an expert in crisis communications, media training, employee communications and audio/video production. He has written crisis communications plans for the Internal Revenue Service, the U.S. Library of Congress, hospitals, universities, corporations and non-profit organizations. An award-winning journalist for 15 years, Gerard was on the front line of breaking news, with affiliate reports seen around the world on CBS, NBC, CNN and the BBC.
Judith Rich
Rich Relations - A Creativity Consultancy, Sponsored by Pioneer Hi-Bred International, Inc.
Topic:
Where has all the creativity gone . and how do we get it back?
Does creativity seem more of a chore these days; when it used to be such fun? Here's a chance to get your "creative juices" flowing again in an energetic, interactive session that will reinvigorate your weary brain cells and help you remember just how much fun and rewarding it is to open the door to innovation rather than stop short on the threshold of change.
Biography:
Judith Rich is President of Rich Relations --- A Creativity Consultancy based in Chicago. She was formerly Executive Vice President/Chief Creative Officer Worldwide for Ketchum and EVP/National Creative Director for Edelman, both leading international public relations firms.
Dr. Dean Kruckeberg, APR, Fellow PRSA
University of Northern Iowa, professor of Communications Studies, Sponsored by PR Newswire
Topic:
"To Download a Podcast of this Presentation, go Online to...."
Today social media has a great impact on the world in which we work and live. Dr. Dean Kruckeberg, a leading thinker of social media and social software design, will take an in depth look at social media and the types of implications it has on public relations practitioners and an organization's reputation.
Biography:
Dr. Kruckeberg, professor of Communication Studies at the University of Northern, Iowa, is a renowned leader in public relations research and education. For more than two decades, Dr. Kruckeberg has helped to prepare communications students for cutting-edge PR careers. He's co-authored several books, including "This is PR: The Realities of Public Relations," a major public relations introductory textbook.
Elizabeth A. Pecsi, APR
Unisys Corp., Sponsored by Two Rivers Marketing
Topic:
Building employee engagement with strategic business planning
Many organizations do strategic planning; many also write business plans, but few tie the two together. Pecsi will share a planning process that builds cohesive leadership, aligns business processes with external market requirements, and formulates employee ownership and trust.
Biography:
Elizabeth A. Pecsi has 30 years experience in leadership and communications skill development. In her current position with Unisys, she is executive communications director, Systems & Technology. She initiates and directs an internal strategic business planning process that has established a foundation for leadership to earn employee trust.
Ferne Bonomi, APR, Fellow PRSA
Bonomi & Company, Sponsored by Hanser and Associates
Topic:
40th Anniversary of the Central Iowa PRSA Chapter
Ferne Bonomi joined our chapter shortly after it was formed in 1968. She will take us back as we reflect on chapter highlights from the past 40 years.
Biography:
Ferne Bonomi was the first woman from Iowa elected to the PRSA College of Fellows and is also the architect of the popular and successful APR Jumpstart Accreditation preparation course. She has been in practice for more than 50 years and is a national leader in promoting the process and principles of professional, ethical public relations.
