Peter Shankman, CEO, Entrepreneur, Adventurist
“It’s Not Web 2.0. It’s Not Web 3.0. It’s Simply Life.”
We have more technology and can reach more people than ever before, in shorter and shorter amounts of time. But that doesn't mean we should! You can have all the tools in the world - it doesn't mean you know what to do with them.
Peter discussed social networking, viral marketing, and all the "fun ways" to use them - Facebook, Twitter, LinkedIn, and perhaps most importantly, why sometimes, not using any of them is your best bet.
Peter did not use PowerPoint to support his presentation. If you would like to learn more about him, the following links may be helpful:
Doug Crichton, Editor-In-Chief, Meredith Interactive
"Social Medias: Under Construction"
Meredith launched its first social network earlier this year with MixingBowl.com, built completely around food. It’s now in the midst of building its second – this one to go along with its Parents.com – that will debut in late summer. Peek behind the scenes to see how it happened, as well as how they work, and are working.
Drew McLellan, McLellan Marketing Group
"Marketing Mistakes You Can’t Afford To Make”
Most organizations make at least one fundamental marketing mistake that costs their company customers, employees and money.
In today’s economy, businesses can’t afford a misstep. Every marketing dollar needs to be on target and effective. Unfortunately, most businesses make some very basic mistakes that undermine everything else they do. Drew McLellan, a 20+ year marketing veteran has identified those mistakes and has solutions you can implement immediately to avoid them.
Nicole Trembley, Fleishman-Hillard
"Social Media Bootcamp"
The advent of digital media, plus the explosive growth of consumer-led public conversations, what we call social networking, is changing the way communications are generated, disseminated and received. Nicole’s presentation explored facts, trends and implications for how you protect your company's reputation in this brave new world.
Social Media Panel
Check out the following resources mentioned during the Social Media Panel.
“Social Media Explained” (Presentation from Jan. PRSA luncheon)
Nathan Write, founder of Lava Row
Search Twitter
