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| Friday, September 3, 2010 |
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| "Is Your Ad Working?"
Why research is critical to the success of your campaign |
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| Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
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Directions |
| "Is Your Ad Working?"
Why research is critical to the success of your campaign |
| September 23, 2010 |
| 11:30 a.m. - 1 p.m. |
AllPlay
615 3rd Street
Des Moines, IA |
| Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
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$20.00 Regular Member Ticket
$30.00 Guest Ticket
$10.00 Student Ticket
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Please register by Friday, September 17. If you have any questions about online registration, please contact the chapter's treasurer-elect Alexson Calahan at 515.453.2117. If you request a vegetarian lunch, please contact Lisa Crandall.
Attention APRs: You can receive 1.0 of Continuing Education Units (CEUs) for attending a monthly meeting. |
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