June 2014  

Letter from the President

Are any of you old enough to remember the song about the "lazy, hazy, crazy days of summer"? I always thought that song was written about the month of July-- a time when lots of people hit the pool, the beach or the cabin, just to unplug for a while.

I'm trying to do a bit of that myself this month, but... I am not going to miss our chapter's July 24 meeting How to Measure and Analyze Your Social Media Efforts! And I hope you won't either..

Our guest speaker for July, Brian Lee, APR, is a very impressive professional and currently serves as a member of the nation PRSA Board of Directors. I had the privilege of meeting him last summer in Chicago. You might say that Brian is the opposite of "lazy, hazy and crazy." As an energetic, focused and accomplished PR professional, Brian will share timely and relevant information that can help any of us, no matter where we are in our career journey..

Check your calendar, and be sure to add this meeting if you haven't already. You will be glad you did.

Christine Jensen, APR

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See Who’s Speaking at OctoPRfest

Six million people, 16 days and great big tents. You’ll have to go to Munich for that. But the 2014 PRSA Institute is guaranteed to be a one-day extravaganza of ideas, insights, tips, trends and fun. Not your typical PRSA Institute, this year’s lineup features local, national, and even international experts equipped to make you a pitch-perfect idea german-ator.

Block your calendars for October 23 and watch for more on what you can learn from these industry stars.


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Don't let summer get away from you without applying for a PRSA scholarship!

This opportunity is available to students and professionals to aid in the pursuit of public relations education.

All scholarship applications are due on Friday, Aug 29, 2014. Mailing information is found on each of the applications. If you have any questions, please contact Dawn Buzynski at or 515.557.2047.

Education Scholarships
For more than 25 years, the chapter has recognized a student with the Ferne Bonomi and Dr. Henry Milam Undergraduate Scholarship. Four years ago, the chapter added a graduate degree scholarship for practicing public relations professionals.

Professional Development
The chapter also provides PRSA members a $500 professional development scholarship that can be used in many different ways to further your career. Here are just a few ways the professional development scholarship can be used:

  • Reimburse your expenses for attending PRSA chapter or national events, such as National Conference, monthly luncheons, Webinars and teleseminars, or onsite conferences that further your public relations expertise
  • Fund your pursuit of the APR process. The money can be used to buy books, pay for study courses and the testing fee.
  • Pay for your national and chapter memberships.

Be creative and give us your proposal for this scholarship. Complete scholarship application.

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PRSA Luncheon

Join Us for These Upcoming Programs

PRSA Central Iowa July 24 Luncheon: How to Measure and Analyze Your Social Media Efforts
Content marketing is becoming more and more prevalent, especially because of the rise of social media. If you think about Grunig's Four Models of PR or the PESO (Paid Earned Shared Owned) plan, PR practitioners can play a significant role in creating content for an organization for branding purposes. Brian Lee, president of Revelation PR, Advertising & Social Media and a PRSA National Board member, will explain the uses of content marketing, how to devise content topics, how to create the content itself and where to distribute the content.
NATIONAL SPEAKER - Presented by Brian Lee, APR and President of Madison, Wis.-based Revelation PR, Advertising & Social Media
July 24, 2014
11:00 AM - 12:30 PM

APR Celebration
CELEBRATION DINNER - Help us congratulate our chapter's three newest APRs! Christopher's Restaurant, 2816 Beaver Avenue, Des Moines.
August 4, 2014
5:30 PM - 8:00 PM

PRSA Central Iowa Sept. 25 Luncheon: How to Think Like a CEO
NATIONAL SPEAKER - Presented by David Grossman, ABC, APR Fellow PRSA and Founder of The Grossman Group
September 25, 2014
11:00 AM - 12:30 PM
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Thanks for Your Input - PRIME Awards

Thanks to the many members who responded to the PRIME Awards survey.

Your comments will be reviewed and used to improve the program.

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APR News

Join Us as We Celebrate Our Newest APRs!

Mark your calendars to attend an APR recognition celebration on Monday evening, August 4 when we will be honoring the chapter’s newest APRs. We'll gather at Chrisopher's Restaurant,
5:30 - 8:00 p.m.

Three participants of the spring 2013 APR prep course have now successfully completed their readiness reviews and written exams. A big thank you to everyone who helped with last year’s class.

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Benefits of Membership

Make the most of your PRSA membership, and to help position you for greater success through our career-enhancing tools and resources. Through member participation, PRSA is able to build on the value of our profession in the marketplace and fortify our industry’s commitment to excellence!

Benefit #3   
Showcase and Champion for the Value of Public Relations

The practice of public relations can present unique and challenging issues. To help you navigate ethics principles and applications, we've developed the PRSA Code of Ethics.

As a PRSA member, you pledge to adhere to the PRSA Code of Ethics. Are you familiar with the Code? Take a quiz to test your knowledge.

Click here for a short quiz.

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Member Promotion

Join PRSA Today

Looking for an engaged community of PR pros in Iowa? Make career-lasting connections in the Central Iowa PRSA Chapter! Receive FREE Chapter membership when you join PRSA this July and August! Use the promo code SUMMER14 to receive a free one-year Chapter membership.

Click here to join.

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Upcoming Learning Opportunities

Upcoming Events

More events

 Upcoming Webinars

View the Full Event Calendar

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Milestone Anniversaries

Happy Anniversary!

In each issue of this newsletter, we recognize Central Iowa PRSA Chapter members who are celebrating milestone PRSA anniversaries that month. A special congratulations goes to the following individuals who will celebrate an anniversary this month:

Recognizing 5 years
Katelyn Heggen, 5 years

Recognizing 1 year
Jannae Lane, Marketing Manager, Greater Des Moines Convention & Visitors Bureau
Kristine Reeves, Marketing Specialist, Greater Des Moines Convention and Visitors Bureau
Kristen Hemmings

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New Members

Please welcome our newest PRSA - Central Iowa Chapter Members! Be sure to introduce yourself at our next gathering.

Suzanne Fischer, Sr. Marketing Communications Specialist, UnityPoint Health - St. Luke's
Christine Goldin-Umphress, Communications Manager, Wells Fargo

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Bookmark This

RSS Feeds: Locally Grown “Food for Thought”

Stay on top of Central Iowa PRSA Chapter news by subscribing to our RSS Feeds. The feeds can help you schedule PRSA meetings, attend chapter events, and tell you about new career opportunities. For example, in the first three weeks of April, the Central Iowa PRSA Chapter added five jobs to our Job Bank. They range from a Media Relations and Executive Communications Advisor to an internship.

Keep informed. Subscribe to the Chapter’s RSS Feeds at

  Follow us.      Like us.         Join us.

Ideas or comments? Email

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