August 2017 Print

PRSA Luncheon

Saving Lives Through Counting Kicks

This session will take you behind-the-scenes with the Count the Kicks campaign and show you how it was built from the ground up here in Iowa --- but now reaches moms in all corners of the globe. Learn the strategy behind going from a small Clive nonprofit to a national one and how PR has been critical in saving babies and growing the organization.

August 17, 2017

7:00 AM - 8:30 AM

Goodwill Industries Conference Center
5355 NW 86th Street
Johnston, IA, 50131



Emily Price

Emily Price is the first Executive Director of Healthy Birth Day, Inc., the nonprofit organization whose public awareness campaign Count the Kicks was recently featured on Good Morning America. Count the Kicks teaches expectant moms the importance of, and method for, tracking baby movements in the third trimester. The organization encourages moms to speak up if their baby's movement pattern changes, as it could be an early indication that something might be wrong. Since Count the Kicks launched in Iowa in 2009, our state's stillbirth rate has gone down 26 percent while the rest of the country remained stagnant. Iowa went from 33rd worst stillbirth rate in the country to 3rd lowest in just 5 years. Now the organization wants to see the same level of success in all 50 states, with a goal to save 6,000 babies every year in the U.S.

Janet Petersen

Iowa state senator Janet Petersen is one of the five original founding moms of Healthy Birth Day, the 501(c)(3) nonprofit organization that created the Count the Kicks campaign. In 2003 she lost her daughter Grace Elizabeth to a true knot in her umbilical cord after a healthy and uneventful nine-month pregnancy. Making Iowa the safest place in the nation to have a baby is a cornerstone issue for Janet, who has served in the Iowa Senate since 2013, and in the Iowa House for 12 years before that. Before joining the legislature, Janet worked on the ’92 Clinton/Gore Campaign, for the American Heart Association and for Strategic America, a marketing communications firm. She is a former member of PRSA and PRSSA.



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PRIME Awards


If you think you missed the deadline for submitting your 2017 PRIME Award entries, you’re in luck! The deadline has been extended to Friday, August 4, 2017, at 5 p.m.

It’s not too late to gather your materials and submit an award entry to earn some well-deserved recognition. The deadline to submit nominations for the Awards of Excellence has also been extended, so don’t miss this opportunity to recognize your colleagues for their outstanding contributions to the public relations profession.

A complete list of entry rules, guidelines and additional information can be found online at

For more information, contact Allison Hay, (515) 643-8954 or email


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APR Prep Course

Fall APR Course Offered

It Takes a Pro.

Profess what you know with the Accreditation in Public Relations. The APR symbolizes distinction and demonstrates an experienced PR professional’s mastery of strategic communications and their personal and professional commitment to lifelong learning and ethical standards.

A true offspring of the PR industry, the APR integrates timeless communications principles with contemporary strategies and tactics. You and the rest of the PR community can trust that the APR is an accurate representation of your present expertise and a true test of your potential to lead the field. 

The APR:

  • Asserts professional competence
  • Communicates professional expertise, plus personal and professional dedication and values
  • Reflects progressive PR industry practices and high standards


We are considering offering a fall course for members interested in earning their Accreditation in Public Relations. The course will include an overview of the topics covered in the APR Study Guide and will be led by Central Iowa Chapter APRs.

Depending on demand and interest, the course will held for six to eight Saturday mornings during September to October and will have a registration fee of $50.

Interested? Respond here.

For more information, contact Pat Howard, APR at


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Fall Tour Planning In Progress

Prep work is happening for this year’s PRSA tour which will take place in September. If your company, non-profit organization or agency would like to be a location on the tour or is interested in sponsoring the tour, please contact Katelin Brown or Lindsay Moeller.


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Board News

Seeking Board Memebers for 2018

If you are interested in serving on the PRSA Central Iowa chapter board of directors, please contact Kelly Bruhn at You can see a full list of board positions on the Board of Directors webpage.


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Milestone Anniversaries

In each issue of this newsletter, we recognize PRSA Central Iowa Chapter members who are celebrating milestone PRSA anniversaries. Congratulations to the following individuals who will celebrate milestone anniversaries this month:

One Year

  • Kate Tisdall


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The PRSA Central Iowa Job Bank has a list of many current positions available in the Des Moines metro. If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Erica Turner

Below are some of the listings on our website:

Senior Communications Specalist - Federal Home Loan Bank of Des Moines

PR Supervisor - Two Rivers Marketing

Director, Communications - Hy-Vee

Social Media Coordinator - Farm Bureau Financial Services

Social Media Coordinator - Farm Bureau Financial Services

Corporate and Community Relations Specalist - Goodwill of Central Iowa

PR Manager - Two Rivers Marketing

Public Relations Specialist IV - Iowa State University

Senior Strategist, Digital Communications - Drake University 


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Contact Information

Make sure you're keeping your account information up-to-date. Login into your PRSA account to check or update your information.


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Meeting Minutes

To access minutes, you must be logged in to the Central Iowa PRSA site. From there, go to the "Member Area" on the right side, then use the left-hand navigation to access "Board Meeting Minutes." Scroll down the page to find the most recent meeting minutes. The website will prompt you to download the minutes.

This is a great way to stay informed of chapter happenings.

View available minutes



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Connect With Us

For timely news and updates all month, connect with us via our social media channels:


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