October 2016 Print


Come One, Come All to Central Iowa PRSA’s OctoPRfest!

Dust off your dirndl and lederhosen, it is time for Central Iowa PRSA’s annual OctoPRfest Institute — a celebration of all things PR. Slated for Wednesday, October 19, 2016, at Mercy Medical Center’s downtown campus, this year’s event boasts an exceptional lineup of national and local speakers, including:

Measurement: Calculating the ROI on your Communications and 
Linking Communication Measurements to Business Goals
Angela Sinickas, President, Sinickas Communications, Inc.
You know you should measure your communications, but where do you start? This session will help you build measurements into your communication planning process in a way that you can later calculate the return on your organization's communication investment.

Panel: Leveraging PR to Put Des Moines on the Map
Tiffany Tauscheck, Chief Communications Officer, Greater Des Moines Partnership
Mindy Toyne, Owner, In Any Event
Steve Linn, Managing Partner, Iowa Craft Beer Tent
Greg Conrad, Tournament Director, Principal Charity Classic

The Next Big Thing: Driving Brand Innovation with Emerging Tech
Greg Swan, Vice President of Public Relations and Emerging Media, Space 150
It seems there is always a next big trend in media technology -- Snapchat, VR, 360-degree video, Pokemon Go, Facebook Live -- and the pace can feel exhausting. But today's marketers and PR pros must adapt and find ways to be excited about "what's next" or risk being passed by. In this session Greg Swan, Space150's VP of Social Engagement, will share a look at current trends, case studies, and best practices to help today's communicators define a framework for innovation and ways to avoid fad fatigue.

Becoming a Super-Connector
Presented by Adam Carroll, Financial Literacy Speaker, Author & Entrepreneur
There is a new movement in companies today that creates more business than the greatest sales army ever could — it’s called social capital, and if your people don’t understand how to leverage it, they’ll be left in the dust. The ability to leverage Networking P.O.W.E.R. could have a dramatic effect on your bottom line ... and the level of fulfillment in your office. In this presentation, Adam uncovers the five simple steps to building Super Connectors in every level of your company in a way that will leave the whole office buzzing with a newfound energy.

When “Who Cares?” Becomes “Who Doesn’t?”
Aaron Putze, APR – Director Communications + External Relations, Iowa Soybean Association
Timely topics revolving around agriculture that impact you and your family are almost endless. From water quality and food labeling to renewable energy, jobs and economic activity and America’s standing in the global marketplace, it’s nearly impossible to identify a food and farming issue that isn’t popular and trending. For organizations like the Iowa Soybean Association (ISA), the transition from “Does anybody care about what farmers do?” to “Everyone cares and is impacted by what farmers do” demands real-time leadership, disciplined integration throughout the organization and strategic communications and public relations. In this conversational session, discover new ways to amp up earned and owned media, stakeholder engagement, issues management and values-based leadership.

Central Iowa PRSA will also host the annual PRIME awards ceremony at this year’s Institute from noon to 1:30 p.m. Full-day, luncheon-only and afternoon session tickets are available for purchase. For more information and to register for this year’s Institute, visit We look forward to seeing you all at this year’s event!

Thanks to our sponsors: Mercy, Drake University, Lessing Flynn, Meredith, Two Rivers Marketing, Des Moines Social Media Club, Strategic America, Principal Financial Group, and Faller, Kincheloe and Company, PLC. 


Back to top


Central Iowa PRSA Tour Scheduled for November 2

Two Rivers Marketing

Mark your calendars for the November 2, 2016, PRSA Tour. The event starts at 5:30 p.m. and will conclude about 8 p.m. The first stop is Principal Financial Group, followed by Iowa Workforce Development and concludes at Two Rivers Marketing.

Tour three companies in Des Moines to learn about their public relations teams and process. This is an excellent opportunity for both students and professionals alike to explore how different types of organizations operate.

5:30 p.m.: Principal Financial Group: 711 High Street, Des Moines*

*Meet at the main entrance at 5:30 p.m. Tour will start at approximately 5:45 p.m.

6:30 p.m.: Iowa Workforce Development: 1502 2nd Avenue, Des Moines

7:15 p.m.: Two Rivers Marketing: 106 E. 6th Street, Des Moines

Attendees are responsible for their own transportation. Parking is free after 6:00 p.m. Some street parking may be available, but is not guaranteed. We recommend carpooling to reduce the amount of vehicles that will require a parking space.

Cost for attendance will be $5 for members and $10 for non-members. All are welcome to join! Light refreshments will be provided.

Click here to register for the PRSA tour.

Mobile Video Tools Workshop

Chris Snider

November 17, 2016
7–8:30 a.m.

Greater Des Moines Botanical Garden
909 Robert D. Ray Drive
Des Moines, IA 50309

This hands-on workshop will teach you how to create and edit high quality video with your smartphone. The workshop will be presented by Chris Snider, Assistant Professor, Drake University School of Journalism and Mass Communications. Click here to register.

Back to top

Milestone Anniversaries

Members Who are Celebrating a PRSA Anniversary

In each issue of this newsletter, we recognize Central Iowa PRSA Chapter members who are celebrating milestone PRSA anniversaries. A special congratulations goes to the following individuals who will celebrate anniversaries this month:

1 year
Sara Mulholland
Mitchell Fastenau
Sean Thompson

5 years
Kelsie Zomermaand, Marketing Communications Specialist, UnityPoint Clinic
Eileen M. Wixted, Principal, Wixted & Company

10 years
Lori Vodraska, Assistant Director, Employee Communications, Principal Financial Group

20 years
William J. Brewer, APR, Sr Vice President, Zimmerman Laurent & Richardson, Inc.


Back to top

Member News

Welcome New Members

PRSA Central Iowa welcomes two new members to the chapter.

Kate Anne Tindall, Communications Specialist, Iowa State University
Dana Larson, Executive Director, University of Iowa Foundation


Back to top

Job Opportunity

Visit the Careers Page for New Job Opportunities

The Central Iowa PRSA Job Bank has a list of many current positions available in the Des Moines metro. If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Erica Turner

Below are some of the listings on our website.

Strategic Communications Officer - United Way of Central Iowa

Community Health Communication Manager - Wellmark Blue Cross and Blue Shield

PR Coordinator - Two Rivers Marketing

Social Media Coordinator - Two Rivers Marketing

Assistant Communications Director - Iowa Finance Authority

Communications Specialist - Landus Cooperative

Director of Annual Giving - Simpson College


Back to top

Upcoming Learning Opportunities

Public Relations Training Events

10/20: Lift Your Ideas Off the Page or Screen (Webinar)

10/23-10/25: PRSA 2016 National Conference

11/2-11/3: “Catch Your Readers” Writing Workshop

11/3: Using Big Data to Tell Big Stories (Webinar)

11/10: How to Develop a Strategic Mindset (Course)

11/17: Visual Content and Media Relations (Course)

11/17: Master the Art of the Storyteller (Webinar)

11/18: The Digital PR Strategist's Toolkit (Course)


Back to top

Did You Know?

1.3 Billion Pounds of Pumpkins ... And Counting!


Halloween is right around the corner. What would the holiday be like without pumpkins? Thank goodness for U.S. farmers who produce more than a billion pounds of pumpkins to meet demand. In 2014, 1.31 billion pounds were grown, with Illinois leading all other states. Thanks to our friends at the United States Department of Agriculture Economic Research Service for providing the statistics. Click here for more background and statistics.

Back to top

General News

Email Verification: Say 'Yes'

We are doing a little housecleaning and will be using a system to verify email addresses we have on file. This process will be invisible to most of our members, but if you do receive a verification email, please respond so that you will continue to receive updates and information from PRSA — Central Iowa Chapter.


Back to top

Meeting Minutes

To access minutes, you must be logged in to the Central Iowa PRSA site. From there, go to the "Member Area" on the right side, then use the left-hand navigation to access "Board Meeting Minutes." Scroll down the page to find the most recent meeting minutes. The website will prompt you to download the minutes.

This is a great way to stay informed of chapter happenings.

View available minutes



Back to top

Bookmark This

Keep informed. Subscribe to the Chapter’s RSS Feeds at

  Follow us.      Like us.         Join us.

Ideas or comments? Email

Back to top