June 2014  

Letter from the President

On Monday evening, Aug. 4, we will recognize and celebrate our chapter’s newest APRs. This designation represents a significant milestone in their professional development. Many thanks to Darin Leach, our chapter’s current APR Chair, for his leadership in this area.

Across all of PRSA, there seems always to be discussion about the real value of the APR designation. It is not a license; it is seldom a requirement for employment; it is not even a certification in the legal sense of the word. Why, then, would anyone work so hard to achieve this designation?

For me, there have been two major benefits.

First, the process made me a better practitioner. My knowledge base was broadened, and my skills were sharpened. The process heightened my commitment to the importance of research and planning. Thos things made me more valuable to my employers and clients.

And second, having APR on my business card started a lot of good conversations—especially when I had my own business for seven years in North Carolina. When a prospective client asked me what it meant, I usually mentioned three things:

  • APR means that I have mastered a core body of knowledge about public relations.
  • APR means that my peers have closely evaluated my work and have recommended me for the designation.
  • Most importantly, APR means that I have pledged to support a Code of Ethics that protects both my clients and the public. Sometimes I even provided the client with a copy of the Code of Ethics.

It is true that anyone can hang out a shingle and call her/himself a public relations professional. To my way of thinking, that doesn’t mean a whole lot. The PRSA Code of Ethics, I strongly believe, is what sets us apart from “spin doctors” who communicate in half-truths and deceievers who may start a “grass roots” campaign that isn’t a grass roots campaign at all.

If you haven’t looked at the PRSA Code of Ethics for a while, I encourage you to refresh your familiarity with it. And remember: If you ever have any questions about an ethical decision that you are facing, every chapter has a designated Ethics chair with whom you can confidentially discuss your questions or concerns. Our Ethics chair is Kelly Sankey. Don’t hesitate to reach out.

Christine Jensen, APR

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Three things you need to know about OctoPRfest

  1. It’s not your average PRSA Institute. We’ve packed the lineup with industry stars including Elizabeth Lovius, Agent of Change. With a client list that includes Levi’s, Disney, Sony, and The Body Shop, Elizabeth will help you Unlock Your Inner Creative in a two-hour interactive session that focuses on demystifying creativity and proving that everyone can be more creative. See the full line-up.
  2. We may be celebrating you. It also includes the annual PRSA Prime Awards Banquet, which features our own industry stars. At this Wednesday evening event, we’ll honor the best work from across Central Iowa. Entries will be due Friday, Sept. 5. Watch for the official call for entries coming soon.
  3. The date. This festival of communications starts the evening of Wednesday, October 22 and runs through 5:30 p.m. on Thursday, October 23. You’ll be able to register soon!


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Scholarship Deadline Extended to Sept. 15!

There's plenty of time for tudents and professionals to apply for the PRSA scholarship. All scholarship applications are now due Sept. 15, 2014. Mailing information is found on each of the applications. If you have any questions, please contact Dawn Buzynski at or 515.557.2047.

Education Scholarships
For more than 25 years, the chapter has recognized a student with the Ferne Bonomi and Dr. Henry Milam Undergraduate Scholarship. Four years ago, the chapter added a graduate degree scholarship for practicing public relations professionals.

Professional Development
The chapter also provides PRSA members a $500 professional development scholarship that can be used in many different ways to further your career. Here are just a few ways the professional development scholarship can be used:

  • Reimburse your expenses for attending PRSA chapter or national events, such as National Conference, monthly luncheons, Webinars and teleseminars, or onsite conferences that further your public relations expertise
  • Fund your pursuit of the APR process. The money can be used to buy books, pay for study courses and the testing fee.
  • Pay for your national and chapter memberships.

Be creative and give us your proposal for this scholarship. Complete scholarship application.

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PRSA Luncheon

How to Think Like a CEO

Ever wanted to peer inside someone else's brain? To see what's "in there?" Or to understand what makes a person tick?  How about looking inside the brain of your CEO?  Prefer not to, you think! 

Understanding the mind of a CEO can help you take stock of what you're good at, and where you can improve.  When you know the practical behaviors and skills that work for the most effective leaders, you can decide which strategies might work for you. 

Join David Grossman, ABC, APR Fellow PRSA and Founder of The Grossman Group (, to learn about A CEO's Top Ten Care Abouts.  Understanding these Care Abouts can help any person -- from entry-level to senior leader -- be more effective, productive, and more content with work. Read Bio.

PRSA Central Iowa Sept. 25 Luncheon: How to Think Like a CEO
NATIONAL SPEAKER - Presented by David Grossman, ABC, APR Fellow PRSA and Founder of The Grossman Group
September 25, 2014 - 11:00 AM - 12:30 PM
Drake University Olmsted Center - Room 310/311

No luncheon will be held in August.

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3 Takeaways

How to Measure and Analyze Your Social Media Efforts - What Did You Miss?

Content marketing is becoming more and more prevalent, especially because of the rise of social media. Brian Lee, president of Revelation PR, Advertising & Social Media and a PRSA National Board member, explained the uses of content marketing, how to devise content topics, how to create the content itself and where to distribute the content.

Check out these photos and what some of the attendees had to say:

“What was most helpful to me was how Brian walked us through ways of creating content marketing, collecting data, analyzing it, and evaluating how we’ve done. Having someone explain something step-by-step was incredibly useful.” Jessica Staskal, Iowa Coalition Against Sexual Assault

"The topic was valuable in many different ways. I learned many new things to implement that will benefit my organization."  Joyce Allard, Iowa Special Olympics

Learn more about Brian Lee, APR and President of Madison, Wis.-based company, Revelation PR, Advertising & Social Media. Sign up for email tips and more.


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Professional Development

PRSA Business Tour

Have you ever wondered what it's like to manage an account at a large agency, how corporate public relations are managed, or have you considered working in-house for a non-profit organization? We've scheduled the PRSA Business Tour for 1 - 4 p.m., Friday, Sept. 26.

The upcoming PRSA of Central Iowa Business Tour will satisfy your curiosity. Arrangements have been made for our group to visit the Girl Scouts of Greater Iowa, Strategic America and Kum & Go on Friday, Sept. 26 from 1 - 4 p.m.

We'll wrap up the day with a social at The Other Place.

Watch for registration information!

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APR News

Congratulations to our Chapter’s Three Newest APRs

On Monday, August 4, the chapter will be celebrating our three newest accredited members with a reception and dinner at Christopher’s Restaurant.

Being honored will be Keely Coppess, APR, with Two Rivers Marketing, Pat Howard, APR, with Iowa State University Extension and Outreach, and Teresa Roof, APR with Wellmark Blue Cross and Blue Shield.

Congratulations to each of you on receiving you Accreditation in Public Relations (APR) credential. Many members who have gone through the process say it was the best professional-development program of their careers. ( See President's Message.)

If you forgot to register and would like to spend an evening with Iowa's PR professionals, email by noon on August 1.

More than 50 members of the Central Iowa PRSA chapter have now earned their APR.

If you would like to learn more about the APR program, please contact Darin Leach, APR at or Dr. Kelly Bruhn, APR at This year marks the 50th anniversary of the APR program.

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Job Opportunity

Looking for a New Challenge?

Check out the PRSA job board on our website. The Central Iowa PRSA Job Bank includes a variety of opportunities for PRSA members and other public relations professionals.

If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Dick Tremain.

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Member Promotion

Join PRSA Today

Looking for an engaged community of PR pros in Iowa? Make career-lasting connections in the Central Iowa PRSA Chapter! Receive FREE Chapter membership when you join PRSA this July and August! Use the promo code SUMMER14 to receive a free one-year Chapter membership.

Click here to join.

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Upcoming Learning Opportunities

Upcoming Events

More events

 Upcoming Webinars

View the Full Event Calendar

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Milestone Anniversaries

Happy Anniversary!

In each issue of this newsletter, we recognize Central Iowa PRSA Chapter members who are celebrating milestone PRSA anniversaries that month. A special congratulations goes to the following individuals who will celebrate an anniversary this month:

Recognizing 5 years
Katie Diane Smith McIntyre, Community Relations Coordinator, HCI-VNS Care Services
Caroline Ann Jones, Social Media Strategist, Happy Medium

Recognizing 1 year
Kevin Teale

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