September 2014  

Letter from the President

 I spent the last week of August at a remote cabin in southern Iowa where there was no TV, patchy cell phone reception, and more stars in the sky than I had seen in decades. This trip happened because I entered on online contest and won a week’s stay at Two Mile Ranch, a retreat for writers and other creative types. Being unplugged for a while, having time to be still – to read and to write – was the perfect way for me to wrap up the season.

Now it’s time to ramp up for the busy fall season, which promises to be just as enjoyable, though in very different ways. Here’s what’s happening with our PRSA Chapter:

  • The many PRSSA Chapters that we sponsor across the state are busy getting organized for the school year ahead.

  • On Sept. 25, nationally recognized speaker David Grossman will join our luncheon meeting to help us understand how CEOs really think.

  • On Sept. 26, our chapter is sponsoring a PR business tour that includes a not-for-profit, an agency, and a corporate headquarters. No matter where you are in your career, there will be something for everyone to learn on this tour.

  • And next month, on Oct. 22, we will celebrate the best PR work in central Iowa with the PRIME Awards and the Individual Awards of Excellence.

  • The awards ceremony will kick off this year’s Institute: “OctoPRfest – A Festival of Communications.” Trust me; you won’t want to miss the dynamic program and speakers that this year’s Institute planning committee have assembled for you!

I hope that you are looking forward to the fall line-up of local PRSA programming as much as I am. And I sincerely hope that you had an opportunity to unplug for a bit over the summer months. If not, I highly recommend it! Ahhhhhh…

Christine Jensen, APR

Back to top


Register Now for OctoPRfest

Join us for a festival of communications on Thursday, October 23, 2014.

The 2014 PRSA Institute is guaranteed to be a one-day extravaganza of ideas, insights, tips, trends and fun. Not your typical PRSA Institute, this year’s lineup features local, national, and even international experts.

Learn more or register now.

Back to top


Awards Deadline Extended

The deadline for PRIME and Individual Award entries has been extended to 5 p.m. Friday, Sept. 12.

You work hard all year to come up with the best campaigns, communications tools and tactics: entering the Central Iowa PRSA PRIME Awards competition is an excellent way to get recognized for it.  The PRIME Awards offer up Central Iowa’s best of the best – from media relations and crisis communications to social media and annual reports, there’s sure to be a category worth entering on behalf of your organization or your clients.

The PRSA PRIME Awards submission process is 100 percent online, which means:

  • Simple, easy steps to follow;
  • Easy upload of entries via Dropbox;
  • No postage or delivery charges; and
  • Save on paper and supply costs with no binders or copying needed.


All entries must be submitted via email to by 5 p.m. CST, Sept. 12, 2014. Alternatively, upload files to a folder in your Dropbox.  If you do not have a Dropbox account, please go to to open one. Once successfully uploaded, invite to share your folder, and then email to inform us of your entry so we can download it.

For more information, including the entry form and list of categories, visit For questions, contact Ann Thelen –

Back to top


Ethics Month = Quiz time

September is Ethics Month – a great time to test your knowledge of the PRSA Code of Ethics. Take this 10-question quiz provided by PRSA. The five minutes you spend on the quiz could be eye-opening. PRSA offers presentations, guides, case studies, best practices and more for member use.  See the PRSA site for a wealth of resources. 

Kelly Sankey, APR, serves as the ethics chair for our chapter.

How did you do?

Back to top

APR News

Congratulations to our Chapter’s Three Newest APRs

APR is a mark of distinction for public relations practitioners who commit to the profession through ethical practices and sound judgment, demonstrating both broad and deep knowledge of best practices, and use of the research, planning, implementation and evaluation (RPIE) process. Central Iowa PRSA welcomes our three newest APRs, (L-R) Teresa Roof, APR; Keely Coppess, APR and Pat Howard, APR. Will you be next?

If you would like to learn more about the APR program, please contact Darin Leach, APR at or Dr. Kelly Bruhn, APR at This year marks the 50th anniversary of the APR program.

Back to top


Last Call - Scholarship Deadline is Sept. 15!

This is it, the end, time to close. Get out your pen and paper. Apply now!

Scholarship applications are due Sept. 15, 2014. Mailing information is found on each of the applications. If you have any questions, please contact Dawn Buzynski at or 515.557.2047.

Education Scholarships
For more than 25 years, the chapter has recognized a student with the Ferne Bonomi and Dr. Henry Milam Undergraduate Scholarship. Four years ago, the chapter added a graduate degree scholarship for practicing public relations professionals.

Professional Development
The chapter also provides PRSA members a $500 professional development scholarship that can be used in many different ways to further your career. Here are just a few ways the professional development scholarship can be used:

  • Reimburse your expenses for attending PRSA chapter or national events, such as National Conference, monthly luncheons, Webinars and teleseminars, or onsite conferences that further your public relations expertise
  • Fund your pursuit of the APR process. The money can be used to buy books, pay for study courses and the testing fee.
  • Pay for your national and chapter memberships.

Be creative and give us your proposal for this scholarship. Complete scholarship application.

Back to top

Board News

Proposed Bylaw Amendments for National PRSA

In early October, the National Assembly will vote on two proposed bylaw amendments. Delegates from our chapter will represent and vote on behalf of the chapter.

  • Proposal #1401 – Composition of the Board of Directors. The proposed amendment would allow for up to two non-APR PRSA members to serve on the PRSA Board of Directors in an at-large capacity. APR will continue to be required for the rest of the board positions.  It also states that the APR credential continues to remain necessary for those eligible members who would like to represent a District or serve on the Executive Committee of the Board.
  • Proposal #1402 – Voting Board Member Ineligibility to Serve Elsewhere. This proposal adds the word “voting” to clarify that board members eligible to vote may not serve in other volunteer roles within the organization. The proposed amendment would allow for the possibility of leaders within other segments of PRSA to be elected as a special nonvoting director by the Board.


Our Board is recommending to vote in favor of both amendments. We welcome input from chapter members before the Board makes a final recommendation. If you have any questions or would like to share your thoughts on the proposed changes, please contact delegates Kelly Sankey, APR, or Jeanine Mixdorf, APR, by Sept. 19, 2014.

Back to top

General News

­Drake University Receives Certification in Education for Public Relations


The Drake University Public Relations program has just received the prestigious Certification in Education for Public Relations (CEPR), a designation earned by only 34 PR programs in the world. The process included a curriculum review and program self-study, a comprehensive application, and a site team visit in the Spring. Drake will be honored at a luncheon at the PRSA International Conference in Washington, D.C., in October.

To receive certification, CEPR applicants must meet tough standards in the following areas: curriculum that prepares students for excellence in the industry; faculty, resources, and facilities that allow for superior education; outstanding students; strong community and professional affiliations; strict standards to measure success; a strong university and school; and an emphasis on diversity and global perspectives. 

“This is an important milestone for the Drake PR program,” said Dr. Kelly Bruhn, APR, Drake assistant professor of public relations. “The process confirmed something many in this region have known for some time – the education students receive at Drake is among the best PR preparation in the world. Thanks to Central Iowa PRSA for years of continued support of the Drake program. We share this honor with you.”

Back to top

PRSA Luncheon

How to Think Like a CEO

Ever wanted to peer inside someone else's brain? To see what's "in there?" Or to understand what makes a person tick?  How about looking inside the brain of your CEO?  Prefer not to, you think! 

Understanding the mind of a CEO can help you take stock of what you're good at, and where you can improve.  When you know the practical behaviors and skills that work for the most effective leaders, you can decide which strategies might work for you. 

Join David Grossman, ABC, APR Fellow PRSA and Founder of The Grossman Group (, to learn about A CEO's Top Ten Care Abouts.  Understanding these Care Abouts can help any person -- from entry-level to senior leader -- be more effective, productive, and more content with work. Read Bio.

PRSA Central Iowa Sept. 25 Luncheon: How to Think Like a CEO
NATIONAL SPEAKER - Presented by David Grossman, ABC, APR Fellow PRSA and Founder of The Grossman Group
September 25, 2014 - 11:00 AM - 12:30 PM
Drake University Olmsted Center - Room 310/311

Back to top

Upcoming Events

PRSA Business Tour

1 - 4 p.m., Friday, Sept. 26

Have you ever wondered what it's like to manage an account at a large agency, how corporate public relations are managed, or have you considered working in-house for a non-profit organization?

The PRSA of Central Iowa Business Tour will satisfy your curiosity. Arrangements have been to visit the Girl Scouts of Greater Iowa, Strategic America and Kum & Go on Friday, Sept. 26 from 1 - 4 p.m. We'll wrap up the day with a social at The Other Place.

Back to top

Upcoming Learning Opportunities

Upcoming Events

More events

 Upcoming Webinars

More online training

View the Full Event Calendar

Back to top

New Members

Nicola Brookman-Amissah, Corporate Communications Specialist

Amanda Wiebers

Nicole Scilingo, Assistant Social Media Consultant

Back to top

Milestone Anniversaries

In each issue of this newsletter, we recognize Central Iowa PRSA Chapter members who are celebrating milestone PRSA anniversaries that month. A special congratulations goes to the following individuals who will celebrate an anniversary this month:

20 years
Jeffrey David White, APRE-DEVELOP

10 years
Amanda J. Gloyd, Marketing & Community Relations Manager
Michael Beecher

5 years
Travis John Olson, Director of Communications and Marketing

1 year
Evan Hutchinson, Principal
Cindy Van Donselaar, Public Relations Strategist
Amber Kohlhaas, Brand Manager
Georgia Martin, Communications Project Manager
Tina Potthoff
Jessica Staskal , Communications Specialist

Back to top

Job Opportunity

Looking for a New Challenge?

Check out the PRSA job board on our website. The Central Iowa PRSA Job Bank includes a variety of opportunities for PRSA members and other public relations professionals.

If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Dick Tremain.

Back to top

Bookmark This

Keep informed. Subscribe to the Chapter’s RSS Feeds at

  Follow us.      Like us.         Join us.

Ideas or comments? Email

Back to top