May 2016 Print

Letter from the President

Make PRSA Part of Your Summer Plans

As summer nears, you’re likely making plans for family vacations and weekend getaways with good friends. As you are updating your calendar, be sure to block off time to attend PRSA Central Iowa Chapter’s upcoming luncheons, which will take some new twists in the months ahead.

In May, we will make our second annual trip to Iowa State University in Ames. For the remainder of summer, we will meet at the Cub Club at Principal Park for our luncheons, which will also switch from Thursdays to Wednesdays. Past years’ feedback indicates that alternating days of the week may make it easier for some members with other organizational conflicts to attend more luncheons. We welcome your input, so please email me or our program chairs, Dick Tremain and Laura Sprague, with your preferences and suggestions.

Looking even further ahead, planning is in full swing for the annual OctoPRfest conference and PRIME Awards, scheduled for October 19, 2016. This year, don’t let the PRIME Awards Call for Entries sneak up on you! Instead, start planning now and make sure your award-worthy work gets recognized. Our goal is to have record-setting participation in 2016, so I encourage you to think big and take credit for all you do to help your organizations and clients solve problems and achieve goals.

Kristin Sunde
PRSA Central Iowa Chapter President

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3 Takeaways

In Case You Missed It: 'Social September' Takeaways

If you were unable to attend the April luncheon, you missed a good one. Kim Pfannebecker of Two Rivers Marketing presented the agency's "Best of Show: Social September" award entry and tips for professionals creating social plans. Here are three takeaways from Kim's presentation.

1. Be consistent. Create a plan and stick with it.

2. Make sure your plan's objectives are measureable; think SMART objectives.

3. Promote visual components and tell the story.

Check out the Awards section of this month's newsletter for tips on preparing entries for this year's Central Iowa PRSA's PRIME Awards competition.

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PRSA Luncheon

A Day in the Life of the ISU Athletic Communications Office

May 19, 2016
11 a.m. – 12:30 p.m.

Jacobson Athletic Building, Hunziker Auditorium (second floor)
This is the building at the north end of Jack Trice Stadium.
1732 S 4th St
Ames, IA 50011

 Parking is on the east side of the building. It is free to park in the lot.

What’s involved in providing the communications for a Big 12 Conference athletics program? What’s a typical workday, or is there one? Three veteran members of the Iowa State University Athletics Communications Office will tell you how they provide communications for 11 women’s and seven men’s athletic teams. There’s more involved than you might think.


$20.00 PRSA Central Iowa Chapter Member ticket
$25.00 after 7 p.m. May 16

$10.00 Student ticket
$15.00 after 7 p.m. May 16

$30.00 Non-member / Guest ticket
$35.00 after 7 p.m. May 16

The Presenters

Mike Green
Mike has been with Iowa State Athletics since 1995, and in 2013 was promoted to Director of Athletics Communications. He is the main contact for Iowa State football. He spent 13 years as the primary contact for men’s basketball, working with head coaches Larry Eustachy, Wayne Morgan, Greg McDermott and Fred Hoiberg. He holds degrees from UNI and Iowa State.

Matthew Shoultz
Matt is assistant director of Athletics Communications. Now in his 11th year at Iowa State, Matt is the primary contact for men’s basketball and has worked with women’s basketball, volleyball, softball and other sports. He is a graduate of the University of South Carolina.

Tyler Rutherford
Tyler is Director of Digital Media for Athletics Communications. Now in his 10th year at Iowa State, Tyler oversees and day-to-day operations of He also contributes to the athletics department’s video initiatives on social media and on the videoboards in Jack Trice Stadium. Tyler is an Iowa State graduate.

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PRSA Networking Workshop

Hone Your Networking Skills with Danny Beyer's Workshop

May 24, 2016
5:30 – 7:30 p.m.

Location: Trilix
615 3rd Street, #300
Des Moines, IA 50309

$15.00 PRSA Central Iowa Chapter member ticket
$20.00 after 7:00 p.m. May 21

$10.00 Student ticket
$15.00 after 7 p.m. May 21

$25.00 Non-member/guest ticket
$30.00 after 7 p.m. May 21

It's hand on, fun, and — best of all — will better your networking skills. The workshop begins at 5:30 p.m. and is hosted by Trilix.

Networking in action: 6:30 – 7:30 p.m.

Buzzard Billy's
615 3rd St., Suite 400
Des Moines, IA 50309

Join us after the workshop to put your newly acquired networking skills to work at our optional networking event at Buzzard Billy's.

About Danny Beyer
Danny Beyer is a networking specialist and bow tie aficianado. Through his network he has achieved success in both his professional and personal life. He helped organize the Des Moines Area LinkedIn Social — an event that draws hundreds of professionals from the Greater Des Moines area to build real life connections. In 2013, he co-founded the Bow Tie Ball, a charity event centered on bow ties and networking that has raised tens of thousands of dollars for Young Variety. His book, Ties that Bind: Networking with Style, is available at Danny is a keynote speaker on networking and building real connections and frequently blogs on those topics for the Des Moines Business Record. In 2013, he was chosen as the Amy Jennings Young Professional of the Year through the Greater Des Moines Partnership's Young Professionals Connection and was selected to the 2014 Business Record 40 Under 40 group.

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New Members

Central Iowa PRSA Welcomes Two New Members

Michelle Rubin, Senior Communications Specialist, The Principal, Des Moines

Katie DeVore Stanley, Senior Coordinator, Senior Affairs, Renewable Energy Group, Ames

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Milestone Anniversaries

Congratulations to Members Who are Celebrating an Anniversary This Month!

In each issue of this newsletter, we recognize Central Iowa PRSA Chapter members who are celebrating milestone PRSA anniversaries that month. A special congratulations goes to the following individuals who will celebrate anniversaries this month:

1 year

Elyssa Rachel Shapiro, Corporate Communications Director, Mittera Group
Emily Kate Price, Communications Director, City of Johnston
Steven Cherry, Account Executive, Media Relations, Cambridge Investment Research, Inc.

30 years
Lisa Marie Reisen, External Affairs Manager, American Water

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Member Profile

May Featured Member: Richard (Dick) Tremain, APR

How long have you been involved in the public relations industry?
My first assignment, in 1973, was that of a Navy broadcast journalist in charge of shipboard television and radio stations in a guided missile cruiser. We broadcast to our crew wherever the Navy sent us: the Atlantic, the Pacific, the Mediterranean, the southern tip of South America, and everywhere in between.

What organizations have you worked for during your PR career?
I have had an unusual career. I was drafted into military service in 1972 and I joined the Navy. For the next 23 years most of my time was spent working as a broadcast journalist, public affairs officer and Navy recruiter. In 1994, I was downsized by the Navy and I left active duty. Shortly after that I was invited to join the Army Reserve. To my surprise I was accepted and I went from being a Navy lieutenant commander to an Army major. I was assigned to a two-star general as his public affairs officer and I spent five great years in the Army. In 1999 I retired from military service and joined USDA doing PR work for an agency's state office and then its national headquarters. I retired from the USDA in 2012.

For 15 years I also taught public relations and marketing courses part-time at seven colleges and universities. I also served as a lead staff instructor at the Defense Information School.

Which one was most memorable?
I have been blessed with many great experiences and memories ranging from serving as acting public affairs officer at Naval Base Guantanamo Bay, Cuba, to sailing a destroyer into all five of the Great Lakes and playing host to 400 reporters, many dignitaries, and hundreds of thousands of visitors over two summers. I have been fortunate to tour South Korea from north to south from the seat of a Blackhawk helicopter and I've enjoyed working to improve our environment by promoting soil-saving, clean water practices to farmers and urban landowners. I have worked with White House staff, covered launchings and commissionings of submarines and battleships, including USS Iowa, and I have been honored to serve our nation in uniform and as a civilian.

How long have you been a member of PRSA?
I don't know the number of years, but I will answer this way: not long enough. I wish I had gotten involved with PRSA very early in my career. My association with this chapter has been very rewarding, both personally and professionally.

How has PRSA been beneficial to your career?
Regardless of my chronological age, PRSA allows me to possess a young and innovative professional attitude. It helps me understand what is going on in the industry, as it evolves, and it allows me to learn about new skills and practices that can benefit me, an employer and clients. Change is constant. This organization allows me to stay abreast of change and adapt.

What advice would you give to newer public relations professionals / members of PRSA?
Join. Participate. Stay active and earn your APR designation as soon as you can. I contend a young member may have the best technical PR skills a college degree can offer, but studying for APR will crystallize those skills, and apply them in such a way as to benefit the greatest client you often ignore: yourself. Earning your APR is hard work, but I will tell you it is very worthwhile.

Why should members consider getting involved in a Central Iowa PRSA board position?
That's easy: the board is made up of very impressive PR practitioners from many firms and organizations. You can work with them, learn from them and network. Board positions help you grow.

You are retired. Why are you still involved?
Age is a state of mind. I choose to stay young and keep my hard-won skill sets sharp and ready for my next adventure. PRSA participation helps.

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Save The Date

Mark your calendars to attend the annual PRSA Central Iowa OctoPRfest on Wednesday, October 19, 2016, at Mercy Medical Center in Des Moines. Look for more details in upcoming newsletters.

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How to Improve Your PRIME Award Submissions

Would you like to gather valuable feedback on your work and build your professional portfolio and new business prospects at the same time? Consider entering your work in Central Iowa PRSA’s PRIME Awards competition. Entries are due July 8, 2016. More details are coming soon to, but here are some tips as you start to prepare your entries.

Top 5 Tips From Winning Award Entries
Adapted from Jane Dvorak, APR, Fellow PRSA

1. Your summary should be able to win the award for you.
2. Objectives that aren’t measurable affect the entire entry from planning to evaluation. Your measurable objectives should also help you demonstrate how you reached business goals, not just communication goals.
3. Make it easy for the judge to review — solid language (no industry-specific jargon), table of contents/headers, and follow call for entry format.
4. Show how research drove planning and execution.
5. Results should be directly related to noted objectives. Additional/unexpected results can be added, but shouldn’t be the focus.

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Job Opportunity

Many New Job Opportunities Listed Online

The Central Iowa PRSA Job Bank has a list of many current positions available in the Des Moines metro.

If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Erica Turner. 

Below are a sample of the listings on our website.

Marketing Communications Lead - Mercy Medical Center

Digital Strategist - Principal Financial Group

Senior Communications Consultant - Principal Financial Group

Media Relations Manager - Athene

Account Manager - Lessing-Flynn Advertising

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Upcoming Learning Opportunities

Upcoming Public Relations Training Events

5/17: Strengthening Branded Online Newsrooms (Webinar)

5/19: Anatomy of a News Release (Webinar)

5/24-5/25: PRSA 2016 Strategic Collaboration Conference

6/7-6/8: Content Marketing Summit

6/7: The Social Newsroom (Webinar)

6/8: Infographics Basics for Communicators Workshop

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General News

Keep Your Contact Information Up-to-Date

Have you changed jobs, updated an email address or changed a phone number? Be sure to update your contact information with All contact information is maintained by the national PRSA organization and then shared with our chapter. If you update your information at the national level, it will be automatically updated at the state level. Updates completed at the state level are not provided to the national organization and you may be missing out!

Go to Use your membership number and password to log in.

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Meeting Minutes

To access minutes, you must be logged in to the Central Iowa PRSA site. From there, go to the "Member Area" in the upper right corner, then use the left-hand navigation to access "Board Meeting Minutes." It will prompt you to download the minutes.

This is a great way to stay informed of chapter happenings.

View available minutes

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