February 2017 Print

PRSA Luncheon

Going Live: Tips and Tools for Facebook, Instagram and More

Facebook Live is taking over your news feeds, but how do you best execute for a brand? The team from Happy Medium will discuss the best tips and tools to take into the current offering as well as the difference between going live on Facebook, Instagram and more.

February 16, 2017
11:00 AM - 12:30 PM


Greater Des Moines Botanical Garden
909 Robert D. Ray Drive
Des Moines, IA, 50309



Alison Monaghan
As Happy Medium’s communications director, Alison tells the company’s story. She launched the company's public relations division in 2015 and today leads all media relations efforts while simultaneously overseeing the development of social media strategy both internally as well as for a roster of clients across a wide range of industries.
Grace Wenzel
As a social media strategist for Happy Medium, Grace Wenzel helps clients grow engagement and reach their audience on a more personal level. Grace is responsible for driving engagement, creating strategies and campaigns, generating reports, and managing customer service to make sure Happy Medium’s clients get more out of social media than just fans and likes.


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PRSA Statement on "Alternative Facts"

Truth is the foundation of all effective communications. By being truthful, we build and maintain trust with the media and our customers, clients and employees. As professional communicators, we take very seriously our responsibility to communicate with honesty and accuracy.

The Public Relations Society of America, the nation's largest communications association, sets the standard of ethical behavior for our 22,000 members through our Code of Ethics. Encouraging and perpetuating the use of alternative facts by a high-profile spokesperson reflects poorly on all communications professionals.

PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never spin, mislead or alter facts. We applaud our colleagues and professional journalists who work hard to find and report the truth.

- Jane Dvorak, APR, Fellow PRSA, Chair of the Society for 2017


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Upcoming Events


We’ll be sending an update soon about a PRSA social event taking place the week of March 13: PR Bingo. Be sure to bring friends and, while you’re there, make new ones! Keep an eye on the PRSA Central Iowa website to register and learn more!


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Prime Awards & Institute

Want a New Opportunity in 2017? Join the Awards and OctoPRfest Planning Committee!

If you'd like to add special event planning experience to your resume -- and new colleagues to your professional support system -- join the Awards and OctoPRfest Planning Committee. Planning meetings are held monthly (in person and via conference call), with a commitment of 2 hours or less. The events are held in October, and time commitment increases as the event nears. Committee members write scripts and copy, select speakers, secure sponsorships and coordinate logistics. Interested? Contact Allison Hay ( or Kelly Bruhn (


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Kevin Waetke Elected To PRSA National Board

Congratulations to Kevin Waetke, APR, vice president, strategic communications at National Pork Board on being named to the PRSA National Board as Director for the Midwest District.

You can read more about his appointment here.


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Milestone Anniversaries

Members Who Are Celebrating A PRSA Anniversary

In each issue of this newsletter, we recognize Central Iowa PRSA Chapter members who are celebrating milestone PRSA anniversaries. Congratulations to the following individuals who will celebrate milestone anniversaries this month:

1 year
  • Lindsay Cunningham
  • Amy McCoy, Iowa Department of Human Resources
  • Addison Bratvold, Greater Des Moines Convention & Visitors Bureau


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Job Opportunity

Lots of Job Opportunities on Our Careers Page

The Central Iowa PRSA Job Bank has a list of many current positions available in the Des Moines metro. If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Erica Turner

Below are some of the listings on our website.

Communications and Development Coordinator - University Museums, Iowa State University

PR Assistant Account Manager/Social Media Specialist - Strategic America

Social Media Strategist - Principal

Manager Corporate Communications - Meredith Corporation

PR Supervisor - Two Rivers Marketing

PR Manager - Two Rivers Marketing

Events Manager - Iowa Credit Union League


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Upcoming Learning Opportunities

Public Relations Training Events

Plan your 2017 career advancement and training with the following opportunities.

2/16: Cut Through the Clutter

2/23-2/24: Facebook Leadership Communications Summit

2/23-2/24: Master the Art of the Storyteller Writing Workshop

3/22-3/23: Catch Your Readers Writing Workshop

3/27-3/29: Social Media Conference for PR, Marketing and Corporate Communications

Spring 2017 Drake SJMC Workshops

There are a variety of workshops available for this spring through Drake University. Check out the full list:

Smartphone Video + Premiere Workshop

360- Degree Photography and Video Workshop 

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Meeting Minutes

To access minutes, you must be logged in to the Central Iowa PRSA site. From there, go to the "Member Area" on the right side, then use the left-hand navigation to access "Board Meeting Minutes." Scroll down the page to find the most recent meeting minutes. The website will prompt you to download the minutes.

This is a great way to stay informed of chapter happenings.

View available minutes



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