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| Friday, September 3, 2010 |
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"Is Your Ad Working?"
Why research is critical to the success of your campaign
Date: Thursday, Sept. 23
Time: 11:30 a.m. to 1 p.m.
Location: AllPlay
615 3rd St.
Des Moines, Iowa
Have you ever wondered if your company's or client's ad is likeable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvet Research Center, demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
Please register online at www.prsaciowa.org by Friday, Sept. 17. If you have any questions about online registration, please contact Alexson Calahan, the chapter's treasurer-elect. If you would like to request a vegetarian lunch, please contact Lisa Crandall.
Attention APRs: You can receive 1.0 of Continuing Education Units (CEUs) for attending a monthly meeting. |
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Providing Hands-On Experience to Interns Benefits Our Profession
This summer, I've had the wonderful experience of working with Jessie Scott, a junior at Drake University, during her internship at the USDA. Jessie has helped me on a wide variety of writing and design projects. Her experiences have allowed her opportunities to apply what she is learning in the class to real-life situations. One of her highlights was getting a byline in Wallaces Farmer magazine.
For those of you who work in a department, agency or organization with a regular internship program, I commend you for the time you invest in helping provide hands-on experiences to college students.
If you do not have a regular internship program established, I would encourage you to explore setting one up. You do not have to work at a large company or have a large public relations department to hire an intern. At the USDA agency I work for, I'm a department of one and very much enjoy the help interns provide.
In central Iowa, we are blessed to have a pool of talented students not only at the three universities and colleges with accredited Public Relations Student Society of America (PRSSA) chapters (Iowa State University, Drake University and Simpson College), but also at such schools as the Des Moines Area Community College, Grand View College and AIB College of Business.
The future of our profession is in the hands of today's students.
As public relations professionals, we are always learning. One of the best ways to learn is by tapping into the resources and talents of people who may approach the communications profession and marketing a little differently than you.
Darin Leach, APR
President, Central Iowa PRSA Chapter
515-284-4747 |
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Get Ready for “Communication 2010: A Whole ‘Now’ World”
Gear up for communication in the “now” world by attending our annual PRSA Institute. Learn more about blending new communications tactics with tried-and-true strategies. Regardless of where you are in your career or the type of organization you work with, you’ll benefit from hearing from speakers, including:
The Institute is being held Friday, Oct. 29, from 8 a.m. to 4 p.m. at the Methodist Education Center in Des Moines.
For more information, please visit the institute website. If you’re interested in registering for the Institute, please contact Jeanine Mixdorf to be notified when the registration opens next week. |
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Want to Get Involved? Board and Committee Nominations are Underway
Have you been considering getting more involved in the chapter? Perhaps chairing a committee, or even assuming a board position? If so, the time is right. The nominating committee is preparing nominations for the 2011 slate of officers to present to the chapter. Most 2011 board and committee positions are 12-month terms that run from January to December. To see a list of positions, view the current Board of Directors.
If you’re interested in learning more about a specific position, or want to nominate yourself or someone else, please contact Jeanine Mixdorf. |
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Make Plans to Attend the International Conference in Washington, D.C. October 16 to 19
The theme of this year’s PRSA International Conference, set for October 16 to 19 in Washington, D.C., is “Powering PRogress” and will feature addresses from Bettina Luescher, chief spokesperson of the United Nations World Food Programme, along with other outstanding keynote speakers including Charlene Li, Jim VandeHei and Bill Tancer.
If you haven’t attended PRSA’s international conference in a while, this would be a good one to check out.
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Ferne Bonomi to Receive Prestigious Award
As was announced at the August PRSA luncheon, Ferne Bonomi was nominated and selected to receive the Patrick Jackson award for her distinguished service to PRSA and the PR profession. The award will be presented to Ferne at the PRSA International Conference during the keynote luncheon on Monday, Oct. 18.
More information about why Ferne was selected to receive this award will be shared in the November newsletter. In the meantime, please take a moment to congratulate Ferne for achieving this tremendous honor. |
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A Warm Welcome to PRSA’s Newest Member
In an effort to welcome new members to PRSA, each month, we will highlight individuals who have recently joined the Central Iowa PRSA Chapter. This month, we are pleased to welcome Sarah Tompkins, of the Polk County Health Department, to our chapter.
Current members are encouraged to introduce themselves to Sarah at future luncheons or events and make her feel welcome. |
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Happy Anniversary!
In each issue of this newsletter, we will recognize Central Iowa PRSA Chapter members who have celebrated milestone PRSA anniversaries. This month, a special congratulations goes to the following individuals:
- Emily Caropreso, of Iowa Credit Union League – 5 years
- Michael Klosterman, of Wells Fargo Home Card Services – 20 years
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Looking for a New Career Opportunity?
Each month, we highlight several communications/marketing job openings that are posted on the Job Bank portion of Central Iowa PRSA Chapter’s website. Here are this month’s featured jobs:
- PR Executive, AKC Marketing
- PR Coordinator, Love Scott and Associates
- Marketing Communications Specialist, Businessolver
- Web Digital Consultant-Lead, The Principal Financial Group
- PR Account Supervisor, Ervin & Smith Advertising and Public Relations (Omaha, Neb.)
Please visit the PRSA Job Bank for position details and application information. |
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How did we do?
Take our monthly meeting survey and give us your feedback on this months event.
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