August 2015  

Upcoming Events

PRSA Central Iowa Professional Development Luncheon: What Matters in Social Media Marketing

August 27, 2015
11:00 AM - 12:30 PM
Drake University Olmsted Center - Room 311
2875 University Ave
Des Moines, IA 50311
Presented by Josh Krakauer, CEO of Sculpt

$20.00 PRSA Central Iowa Chapter Member
$25.00 after 11:45 pm August 17

$30.00 Non-member
$35.00 after 11:45 pm August 17

$10.00 Student
$15.00 after 11:45 pm August 17


Every year, experts try to predict what’s in store for social media. Topics like paid social advertising and video storytelling top the lists, but how do they apply to your brand’s efforts? Josh Krakauer, CEO of Sculpt, an Iowa City-based digital agency that lives and breathes this stuff, discusses the topics and platforms relevant to social media today, and arms the audience with tips on how to thrive in an ever-changing, mobile-first marketing world.

About Josh Krakauer

Josh Krakauer is Sculpt's CEO, but he'd be just as happy if you called him "that social media startup guy." In 2012, Josh joined two former classmates on a mission to help the brands in his backyard connect with their human customers more humanly. Today, Sculpt powers the social, digital, and creative efforts for regional and national entrepreneurial brands. His collaborative team of writers, designers, and strategists work and play in downtown Iowa City.

A “human router,” Josh is obsessed with connecting people passionate about their ideas. Josh sits on the John Pappajohn Entrepreneurial Center’s Advisory Board, mentors early-stage startup teams, and speaks to founders of all ages about building brands online.

In his free time, Josh thinks about his busy time.

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Featured Member

Dr. Kelly Bruhn, APR

Dr. Kelly Bruhn, APR
Associate Dean, Associate Professor - Public Relations
School of Journalism and Mass Communication, Drake University

Why did you choose to teach public relations? Early in my career, I had the opportunity to manage my agency's internship program. I loved helping young professionals improve their writing skills and feel comfortable acting as a consultant. At Drake, we work with clients in nearly every PR class, so I simply get to continue that mentorship now. It's challenging, but I get the chance to work with some amazing young professionals as they find their way in the industry.

What do you see in PR students/young PR professionals that excites you about the future of the profession? I am constantly amazed at the innovation young professionals bring to the table. They are relentless in their pursuit for creative solutions to some pretty complex problems. They work hard to master the cornerstone skills of PR - writing, strategic planning, research - and they build and maintain relationships using ever-changing technology. The future of our industry is in good hands.

You serve as Accreditation Chair for Central Iowa PRSA. Why do you think professionals should seek the Accredited in Public Relations (APR) designation? In our industry, which I often equate to walking on quicksand with the speed at which everything changes, it is imperative that professionals commit to a life of learning and professional development. Much like our Master of Communication Leadership program graduates, I have also found that APR candidates who complete the process feel a sense of empowerment in their jobs, providing strategic counsel in a more authoritative way. Finally, candidates who complete the process gain a valuable professional network, making connections and gaining support among some of our most trusted counselors.


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Job Opportunity

A New Career Awaits!

Summer is a great time to look for - and land - a new career. The Central Iowa PRSA Job Bank has new job postings on a regular basis. Find your next opportunity here! Or, share a job with a friend looking for their next adventure.

If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Erica Turner.

August/July 2015 listings

Communications Manager, Happy Medium

Public Relations Director, Two Rivers Marketing

Account Director, Two Rivers Marketing

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Scholarship Deadlines are September 4. Submit Your Application Today!

Don't miss the opportunity to submit your application for a chapter scholarship. Available to students and professionals, these scholarships aid in the pursuit of public relations education.

All scholarship applications are due no later than Friday, Sept. 4, 2015. Mailing information is included on each of the applications. If you have questions, please contact Christine Jensen at or 515.724.2046.

Education Scholarships
For more than 25 years, the chapter has recognized a student with the Ferne Bonomi and Dr. Henry Milam Undergraduate Scholarship. Five years ago, the chapter added a graduate degree scholarship for practicing public relations professionals.


Professional Development
The chapter also provides PRSA members a $500 professional development scholarship that can be used in many different ways to further your career. Here are just a few ways the professional development scholarship can be used:

  • Reimburse your expenses for attending PRSA chapter or national events, such as National Conference, monthly luncheons, webinars and teleseminars, or on-site conferences that further your public relations expertise.
  • Fund your pursuit of the APR process. The money can be used to pay for books, study courses and testing fee.
  • Pay for your national and chapter memberships.


Be creative and give us your proposal for this scholarship. Complete scholarship application.

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PRIME Awards Entries Are Now Open

Have you done some killer work this year? Or know a PR professional who knocks it out of the park? Consider applying for the 2015 PRIME Awards, or nominating someone for an individual Award of Excellence. All submissions are due Aug. 21 and will be presented at OctoPRfest on Oct. 20. Contact Courtney Shaw or Hillary Gebert with questions.

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Volunteer Opportunity

Volunteers Needed to Judge Awards

The 2015 PRIME Awards Committee is looking for volunteers to judge the PRSA New Mexico Chapter Cumbre Awards during the month of August. Judges must be seasoned public relations professional with four or more years of experience and/or have their APR.

All judging will be conducted online as entries are submitted in a digital format. Additional judging materials and details will be provided once they become available.

If you are interested in being a judge, please contact Courtney Shaw at Thank you for your consideration!

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Milestone Anniversaries


In each issue of this newsletter, we recognize Central Iowa PRSA Chapter members who are celebrating milestone PRSA anniversaries that month. A special congratulations goes to the following individuals who will celebrate anniversaries this month:

1 year
Amanda Wiebers
Nicole Scilingo
Makenzie Stevens

5 years
Anne Marie Cox

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New Members


We’re happy to welcome our newest member to the Central Iowa PRSA chapter!

Patrick William Dix, Senior Public Relations Manager, Shazam

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In Memorium

Condolences to the family of Ronda Menke Haas

Ronda Menke Haas, public relations professor at Drake University from 1990-2013 and Central Iowa PRSA member, passed away on August 4 following a brief and unexpected illness. She was 64.

Ronda was instrumental in building and growing Drake's successful public relations program. Prior to joining Drake, Ronda worked for the Republican Party of Iowa, CMF&Z, the Iowa House of Representatives, and General Growth Properties. Ronda has been a member of Central Iowa PRSA since April 1991.

Ronda married her husband, Marty, in 2013, and she was enjoying retirement. Please keep Ronda's family in your thoughts as we remember her.

(Taken from the Drake School of Journalism and Public Relations Facebook page)

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Upcoming Learning Opportunities

Upcoming Events

9/15-16: PR Boot Camp: Key Concepts and Techniques of Effective Public Relations

9/17: Effective Messaging: Writing and Speaking With Words That Resonate

9/18: The Digital PR Strategist's Toolkit: Working Smarter in the Ever-Changing Communications Landscape

9/25: Visual Content and Media Relations: Best Practices for Using Visual Storytelling Tactics in Your News Releases

10/1-2: Advanced Crisis Communications Strategy: How to Think and Advise Management Strategically During Tough Situations and Crises

Upcoming Webinars

8/18: How to Make the Leap from Social Media to Social Business: Embrace the Culture and Technology

8/20: How to Change Public Behaviors Through Public Affairs: Using the California Drought as a Case Study

8/25: How to Activate an Influencer Network with Converged Media: Harness the Power of the Influencers Shaping Your Market

8/27: Competing Fairly and Winning: A View of Integrity, Ethics and Brand Protection

9/3: Participation Marketing: Tools and Tactics for Crowdsourcing Content With Industry Influencers and Your Community

9/10: Thought Leadership: Putting More Thought Into Practice

9/15: Think Like a Reader: Move People to Act

9/17: The Future of Storytelling in a Data-Driven World: Hear How Technology Facilitates Your Search

9/17: What Do We Do With All This Data?: How Public Relations Contributes to Decision Making in Big-Data Business

9/22: What Would Ryan Gosling Do?: Lessons From Show Business for Your Business

9/24: Ethical Public Relations: Everyday Expectations

9/25: Your Next Job: Using IMC Strategies and Tactics to Market Your Way Up the Ladder


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Meeting Minutes

To access minutes, you must be logged in to the Central Iowa PRSA site. From there, go to the "Member Area" in the upper right corner, then use the left-hand navigation to access "Board Meeting Minutes." It will prompt you to download the minutes.

This is a great way to stay informed of chapter happenings.

View available minutes

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